How posters helped raise awareness of women's rights movements - IV

For more than two centuries, it has become customary to use posters to raise awareness, convey and spread messages, and gain support and influence public opinion. Posters, usually printed in large dimensions and as a combination of images and words, are a rich form of visual arts that showcase global concerns, popular taste, and artistic and technological advances.

To create a poster, the designer can use various visual elements such as symbols, writings, illustrations, diagrams and photos. But in the end, what is important in designing a poster is clear and quick messaging.

“Turn the world orange”
(campaign against violence against women)

The purpose of the United Nations campaign “Turn the world orange” is to inform people about violence against women and to get their support to deal with such violence. This 16-day campaign started from November 25, the International Day for the Elimination of Violence against Women, and continues until December 10, Human Rights Day.

Through posters and showing the methods of violence against women, this campaign encourages users of virtual space to share their stories with each other with the hashtag “#Deniya_Ra_NaranjiKen”. The orange color symbolizes a brighter and violence-free future. This color is a sign of solidarity to eliminate various forms of violence, and is used as the color of the International Day for the Elimination of Violence against Women.

After the Covid-19 pandemic and many people were quarantined and confined to their homes, violence against women and girls, especially domestic violence, increased dramatically. With the closure of schools and the intensification of economic pressures caused by the pandemic, many women and girls from the lower classes stopped studying, and sexual abuse, forced marriage, and physical and mental harassment and their vulnerability increased. In addition, due to the closure of institutions supporting women, the access of victims of violence to support facilities was significantly reduced. United Nations posters, by using simple images and emphasizing the text, were used to inform all sections of society and mobilize them to eliminate various forms of violence. Violence helps. In these posters, sexual partner violence (beating, mental abuse, marital rape, femicide), violence and sexual harassment (rape, forced sexual acts, unwanted sexual acts, sexual abuse of children, forced marriage, street harassment) , stalking, cyber harassment), human trafficking (slavery, sexual exploitation), female genital mutilation, child marriage, etc.

The poster is an effective means of making the voices of women and all those who are marginalized due to their gender identity, race or social class heard. In many cases, the accompanying image and text can tell the story of these people in the most expressive way possible.

Videoyu Oynat
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Nazım Hikmet; A poet in prison and exile